Privacy Policy

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At TDC of Leicester Ltd T/A Choice Furniture Superstore, safeguarding the privacy of our visitors is paramount. Our Website Privacy Policy has been crafted in collaboration with legal experts and thoroughly vetted by our solicitors.

This policy elucidates our approach to managing the data you entrust to us when visiting our website and making purchases.

We advise you to periodically revisit our privacy policy, as updates may be made to ensure its relevance and compliance.

By engaging with TDC of Leicester Ltd T/A Choice Furniture Superstore, you acknowledge and agree to adhere to the practices delineated in our privacy policy.

Data We Collect

While managing and operating our online furniture web store, we might collect and handle the following details about you:

• Demographic information
• Geographic locations
• Number of page views
• Landing page data
• Referral sources
• Keywords that directed you to our site, including Campaign Names, Campaign IDs, Ad Group Names, Ad Group IDs, etc.
• Information voluntarily provided by you during the order placement process and while signing up for our newsletter and Voucher Code.
• Your contact details, like your name, contact number and email address.
• Device Information

Cookie Usage

Our cookie policy outlines the nature and utilisation of cookies. It is important to familiarise yourself with our Cookie Policy to comprehend the types of cookies employed, the data gathered through cookies, and their utilisation.

What are Cookies?

Cookies, small text files stored on your browser or device when you visit a webpage or application, are crucial in enhancing user experience during site browsing. They enable websites to recognise users devices. At TDC of Leicester UK, like many other websites, we utilise cookies to optimise your online shopping experience. Persistent cookies remain on your device even when offline, while session cookies are deleted upon closing your browser.

Various Cookie Categories:

• Essential Cookies: Certain cookies are indispensable for navigating websites and utilising their features, including accessing secure sections. Functionalities like Shopping Baskets or e-billing services would be inaccessible without these Essential Cookies.
• Website Performance Tracking: These cookies track website performance, analyse visitor behaviour, and identify the most frequently visited pages. All data gathered through these cookies is aggregated and remains anonymous. Their sole purpose is to enhance website functionality, without collecting any personally identifiable information about visitors.
• Focus on Functionality: These cookies enable the website to retain your selections. Any data gathered through these cookies is anonymised and does not track your browsing behaviour on other websites.
• Third-Party Cookies: Utilised for delivering advertisements tailored to your interests, third-party cookies may retain information about your web browsing activities, including demographics like age and gender. They aid in assessing the efficacy of advertising campaigns and comprehending user behaviour post-advertisement interaction. Our online advertising endeavours to assist you in discovering products relevant to your prior website visits.
• Google Double Click: serves as an advertiser cookie that aids in monitoring the efficiency of marketing campaigns. It empowers Google to display our ads on various websites according to your interests and browsing patterns. To modify the types of ads you encounter on Google, simply click here: Google Ads Settings.
• Affiliate Window: operated by TDC of Leicester Ltd T/A Choice Furniture Superstore, places advertisements on third-party websites through affiliates. These cookies enable us and our affiliates to track which ads you click on and engage with. This tracking helps us determine the effectiveness of our ads and identify those that may not align with your interests and needs.
• Criteo: provides a retargeting solution that displays ads tailored to the pages a user visits. For details on Criteo, including the data it collects and its operations, please refer to the Criteo Privacy Policy by clicking here.
• Rakuten Advertising Cookie (rmstore): This is a first-party cookie set on our domain that enables affiliate tracking for the Rakuten Advertising Affiliate Network. It helps us attribute sales that come through Rakuten's affiliate partners and expires within 30 days.
• Facebook/ Instagram cookies: This cookie, known as a performance improver or advertiser cookie, assists us in displaying advertising content on Facebook based on your interests and information. For more details, you can read about Facebook's Cookie Policies by clicking here. This cookie is designed to enhance performance and facilitate targeted advertising on Facebook based on your interests and information. For more details, you can refer to Facebook's Cookie Policies by clicking here.

If you do not consent to the use of cookies, you will need to adjust your web browser's cookie preferences. Blocking cookies may prevent our website from displaying accurate information and could impact your shopping experience.

Cookies We Use on Our Website

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What Personal Information Do We Gather?

Our collection of information may include:

- Full Name

- Contact Details, including Address

- Postal Code

- Preferences and Interests

We utilise the information we gather from you to deliver our services effectively. Furthermore, we may employ this information for various purposes, which may include:

• The Information may be utilised to enhance the quality of our products and services.
• We may occasionally send emails containing the newest offers, products, or other information we believe you may find compelling.
• Fulfilling your requests for information regarding our products or services is part of our commitment to serving you.
• With your explicit consent, we may also share details about additional products that align with your interests.
• Keeping you informed about any updates to our website, services, or product offerings is a priority for us.

Security and Confidentiality

Ensuring the security and confidentiality of your information is our top priority. We employ strict measures to prevent unauthorised access to the data we collect online. Your personal information, provided on our website, is securely held and treated with utmost confidentiality in both our computerised and manual records.

We prioritise the protection of your information and do not share any customer data with third parties.

Controlling Your Personal Information

You have the option to limit the collection or usage of your personal data using the following methods:

• When filling out any form on the website, be sure to check for the option where you can indicate your preference regarding the use of your information for direct marketing purposes.
• If you have previously consented to us using your personal information for direct marketing purposes, you can revoke this consent anytime by sending an email to hello@cfsonline.co.uk.

Utilisation of Your Information

The information we gather from you is utilised to deliver our services effectively. Furthermore, we may employ this information for various purposes, including:

• Offering details about similar goods or services, or other products and services, if you've previously made purchases from us and may be interested.
• With your prior consent, we may permit chosen third parties to utilise your data to provide you with information about unrelated goods and services that we think might interest you. You retain the right to withdraw such consent at any time.

Securing Your Personal Data

Every piece of information gathered during your website visits and purchases is securely stored on servers located within the United Kingdom.

Your Payment Details

When you make payments through our online platform, they are processed by PayPal. Rest assured, we never retain any of your banking or card particulars within our system.

Disclosing Your Information

We commit to safeguarding your personal data in alignment with this Privacy Policy, except in the following instances:

• Should we sell our business, in part or whole, to a buyer.
• When legally obligated to divulge your personal information.
• To enhance fraud prevention measures and mitigate fraud risks.

Third-Party Links Disclaimer:

At times, we may include links to third-party websites on this platform. Please note that the presence of a link does not signify our endorsement or approval of that site's privacy practices. It is advisable to review their privacy policy before sharing any personal information with them.

Accessing Information

Under the Data Protection Act 1998, you are entitled to request access to any information we hold about you. Please be aware that we may charge a fee of £10 to cover the costs associated with providing you with this information.

Contacting Us

Feel free to reach out to us with any questions or concerns about this Privacy Policy at:

TDC of Leicester Ltd T/A Choice Furniture Superstore,

Unit 1 15 Bakewell Road,

Loughborough,

LE11 5QY, United Kingdom.

Ph.: 0116 296 3800,

Email: hello@cfsonline.co.uk